Burberry to Open a Swanky New Flagship Store on Rodeo Drive

British luxury brand Burberry is all set to bring its tartan patterns and trench coats to Rodeo Drive as it opens a new flagship store in 301, North Rodeo Drive, Los Angeles. The iconic stretch in Beverly Hills is ready to welcome its new occupant, which promises to set an all-new personalised trend.

The store has a beauty area and a private consultation space to provide the customers with a never-before makeup experience. The store will also provide private tailoring services. The beauty and tailoring services will be on the basis of booked appointments.

The store has been modeled after Burberry’s Regent Street Store in London, which to known to be very digitally-focused. The store, like the London store, will have a lot of TV screens in its premises. These screens will be showcasing looks from the most recent runway collection, live Burberry events that are taking place around the world, features on how the collection is mastered, and more. Likewise, this new store is believed to blur the physical and digital by introducing and working on smart personalisation efforts. The customers can immerse into an audio and visual environment. The Collect-in-Store facility will let the customers buy gifts and shop online, and then collect their orders from the Rodeo Drive store.

Recently, it was also announced that Burberry will receive this year’s Rodeo Drive Walk of Style Award, which will be accepted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey on November 19.